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Marketing insights for B2B companies that want to grow.
Practical articles on SEO, content, LinkedIn and AI search, written for B2B companies with long sales cycles and more than one person signing off.
Latest
Lead Generation, Social Media
LinkedIn marketing for manufacturers, from someone who does it: why people beat the company page, what to post, how to target ads and what I’d skip.
Trade Shows
Food trade shows in Europe in 2027, with dates checked on the organisers’ websites, which big names skip the year, and how I’d plan the before and after.
Strategy
How I’d write a manufacturing marketing plan that people actually use: eight parts, a quarterly rhythm, a monthly check and a one-page template to copy.
International, Strategy
The export content marketing checklist I’d use as a B2B manufacturer before going abroad: markets, keywords per language, hreflang, distributors, trade shows and reporting.
Content Marketing, Lead Generation
Inbound marketing for manufacturers without the hype: attract the right buyers, give them easy next steps, keep them warm while they decide and hand serious leads to sales fast.
Content Marketing
Content marketing for manufacturers that sales will actually send: what to create for each buyer and stage, how to get it out of your experts’ heads, and how to keep it going.
SEO
SEO for manufacturers, explained without the jargon: keyword research, the pages that rank, technical basics, links in industrial niches and what to measure.
- Lot
- 7 min read
Lead Generation
Manufacturing lead generation that sales actually trusts: what counts as a lead, where good industrial leads come from, how to score them and how to follow up.
Strategy
A practical, 8-step marketing strategy for industrial products: segments, buying committees, positioning, channels, content, sales alignment and measuring pipeline.
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