ANALYTICS & REPORTING

You have plenty of data. Which numbers can you trust?

GA4 says one thing, the ad platforms say another and your CRM disagrees with both. We fix the tracking, bring every channel into one dashboard and sit down with you each month to talk about what the numbers mean for your budget.

Get a tracking audit
We start with a 30-minute look at what your current setup is really measuring.
B2B marketing analytics dashboard

HOW IT ADDS UP

1

dashboard for every channel, instead of six different logins

3–6

weeks to fix your tracking and get the first dashboard live

60

minutes a month to go through the numbers together

Does this sound like your reporting?

01

Every tool tells a different story.

GA4, Google Ads and LinkedIn all claim the same sale. Add them up and you’ve apparently sold twice what finance booked.
02

The report is 30 pages long.

Lots of charts, no conclusions. It lands in your inbox on the 5th of every month and nobody opens it.
03

Tracking broke and nobody noticed.

A site update removed a tag in March. You found out in June, when the numbers suddenly dropped.
04

You can't say which channel brings customers.

You know where leads come from. You don’t know which of them end up paying.

What we measure.

Four areas, one dashboard. We leave out anything that doesn’t help you make a decision.

Website & Search

Website and search

Where visitors come from, what they do on your site and where they leave. Plus Search Console, so you see which searches bring people in.
Paid campaigns

Paid campaigns

Spend, cost per lead and cost per customer for Google, Meta and LinkedIn, measured the same way so you can compare them fairly.
Social media

Social media

Reach and engagement, but mostly the clicks and leads that come from social. If a channel only brings likes, we’ll tell you.
Leads & Revenue

Leads and revenue

We connect your CRM, so you can follow a lead from the first visit to the signed deal and see what each channel is worth in euros.

How we set up your tracking and reporting.

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Check what's there

We audit your GA4, tags, conversions and CRM, and list what's missing, broken or counted twice.

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Fix and connect

We clean up the tracking, set up the conversions that matter and connect your platforms to one Looker Studio dashboard.

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Review every month

A one-hour call to go through the numbers: what changed, why, and what we'd do with next month's budget.

What you get analytics and reporting

What you get.

Instead of a 30-page PDF, you get tracking you can rely on, a dashboard your team actually opens and someone to talk the numbers through with.

  • A clean GA4 and Google Tag Manager setup
  • Conversions that match what sales sees in the CRM
  • One dashboard for all your channels
  • A short monthly summary in plain language
  • A monthly call to go through the numbers
  • A warning when tracking stops working
  • Help setting up and reading A/B tests
We work in Google Analytics 4, Tag Manager, Search Console, Looker Studio, Semrush, HubSpot and Adobe Analytics.

Questions about marketing analytics.

Do we need to replace our current tools?

Usually not. We work with what you have, whether that’s GA4, HubSpot, Salesforce or Adobe. We only suggest something new when a gap can’t be fixed any other way.

Who owns the dashboard and the data?

You do. Everything is set up in your own accounts, so if we ever stop working together, it all stays with you.

How long until we have a working dashboard?

Usually three to six weeks. Most of that time goes into fixing the tracking first, because a dashboard built on bad data is worse than none.

What about cookies and GDPR?

We set up consent mode and your cookie banner properly, and only track what your privacy policy covers. Where consent limits the data, we’ll explain what that means for your numbers.

Show us your numbers.

Tell us which tools you use and what you’d like to know but can’t see today, and one of us will get back to you personally.

Lot, Lum Collective
Good marketing grows here