Portfolio

Success stories that inspire

Real results from real partnerships. Explore how we’ve helped brands across industries achieve
extraordinary growth and market dominance.
Food Chains / B2C

Multi-location restaurant group

Challenge
Locations relied heavily on walk-ins and third-party delivery platforms, with limited control over visibility and rising acquisition costs. Local search presence was inconsistent, and campaigns were not tailored per region, resulting in missed demand and inefficient spend.
Solution

We implemented a local-first growth strategy focused on visibility, performance, and consistency:

  • Local SEO optimisation per location
  • Geo-targeted paid campaigns
  • Always-on social content to drive awareness and visits

+162%

Store visits

–41% CPA

Cost efficiency

+3.4M Reach

inbound leads from SEO

18 locations · 6 months · Spain

Lot and Helen
Helen at work
Travel / B2C

Accessible travel platform

Challenge
The platform offered highly specialised travel services, but struggled to rank for competitive, high-intent keywords. Content lacked depth and structure, making it difficult for users to find relevant information and trust the offering.
Solution
We rebuilt the foundation of their organic growth strategy, aligning content and structure with real user intent and search behaviour. This included a full SEO restructuring, the creation of destination-specific content, and improvements to on-site navigation and usability.

+228%

Search growth

Top 3 rankings

engagement on LinkedIn posts

+74%

User engagement

EU market · 9 months · niche travel

SaaS / B2B

B2B SaaS platform

Challenge
Growth depended almost entirely on outbound sales, with limited inbound demand and no clear positioning in search or content. Existing content was fragmented and not aligned with the buyer journey, resulting in low conversion from traffic to leads.
Solution

We built a scalable inbound engine designed to attract, educate, and convert decision-makers:

  • SEO-driven content clusters per funnel stage
  • Clear keyword mapping to product and use cases
  • LinkedIn distribution to amplify reach and engagement

+185%

Organic traffic

+96%

Inbound leads

3.1x

Sales impact

Series B · EU market · 8 months

Lot presenting. Helen working
Lot working smiling
Hospitality / B2C

Hotel group

Challenge
The group relied heavily on paid channels and booking platforms, reducing margins and limiting direct customer relationships. Their website attracted traffic but underperformed in converting visitors into bookings.
Solution
We combined SEO, content, and conversion optimisation to shift performance towards direct bookings. By improving visibility for high-intent searches and simplifying the booking journey, we increased both traffic quality and conversion rates.

+142%

Direct bookings

–36% CPA

Paid efficiency

+58%

Website performance

Boutique hotels · 5 locations · 7 months

Food Chains / B2C (Expansion)

Fast-growing restaurant brand

Challenge
Rapid expansion created inconsistencies in brand visibility and marketing performance across locations. Campaigns were reactive rather than structured, leading to fluctuating results and limited scalability.
Solution

We introduced a structured growth framework to support expansion:

  • Centralised campaign strategy with local execution
  • Performance marketing aligned with peak demand moments
  • Content formats tailored for social and local engagement

+119%

Location performance

2.7x

ROAS

+81%

Engagement rate

12 new locations · 1 year · EU expansion

Helen in front of the segrada familia
Lot and Helen drinking coffee
Travel / B2B

Tour operator / Travel agency network

Challenge
The company relied heavily on partners and repeat customers, with little direct acquisition. Online visibility was fragmented, and there was no structured strategy to attract new travellers or agency partners through digital channels.
Solution

We developed a dual strategy targeting both end customers and B2B partners:

  • SEO strategy for high-intent travel and partner keywords
  • Content focused on destinations, trust, and expertise
  • Paid campaigns to capture demand and drive enquiries

+167%

Website traffic

+83%

Leads generated

2.6x

ROAS

EU network · 10+ partners · 8 months

“Lum Collective transformed our brand from invisible to
industry-leading in less than a year. The results speak for
themselves.”
- Sarah Mitchell

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