B2B CONTENT MARKETING

Content your sales team will actually want to send.

Your engineers and product people know more about your market than any agency writer. We turn what they know into case studies, guides and web pages that technical B2B buyers actually read, save and forward to colleagues.

Let's talk

Written in English and Spanish, by senior writers who know B2B.

Expert interview
Technical drawings and spec sheets an engineer compares when choosing a supplier
Case study
Social - content distribution

B2B content we create.

Everything is written with your experts, in English and Spanish.

What content we create

How we work.

It takes little of your time, and you get a lot of content out of it.

01

We interview your experts

A short interview saves weeks of desk research, and it’s where the best material comes from.

02

We plan around demand

We pick topics based on what buyers search for and what your sales team keeps getting asked.

03

We write, you check, we publish

We write, your team checks the facts, and we publish and optimise.

04

We reuse everything

One interview becomes an article, a LinkedIn post, an email and a one-pager.

One interview, four pieces.

30-minute interview ↓

Article

A guide or blog post buyers can find on Google.

LinkedIn post

A short take for the company page or a founder.

Email

A newsletter item for prospects and clients.

One-pager

Something sales can send straight after a call.

Results from recent content projects.

+68%
Organic visibility for a food tech company, from content based on expert interviews
31
Articles and trade media mentions for a food processing technology company
+47%
Organic demo requests for a SaaS company, after new use-case pages

From

€1,500

per month

A tailored proposal after one call about what you need.

What it costs.

Content retainers start at €1,500 a month. There are no fixed packages: some clients want two articles a month, others a mix of articles, LinkedIn content, newsletters and case studies.

A plan could look like:

  • Two in-depth articles a month
  • Articles plus LinkedIn content for the company page
  • A monthly newsletter
  • A case study every quarter
Tell us what you need

Questions about B2B content marketing.

Senior B2B writers, working from interviews with your team. You won’t get junior copywriters or unedited AI text.

Usually one 30-minute interview per piece and one round of review.

Yes, and in Dutch too. We write a version for each market rather than translating word for word.

Helen in front of the segrada familia

What should your buyers know about you?

Tell us what you sell and who you sell it to, and one of us will get back to you personally.

Good marketing grows here