B2B Google & LinkedIn Ads Agency

B2B PAID ADS

Paid campaigns measured in leads, not clicks.

Paid ads reach buyers quickly, but they can also burn through a budget quickly. We run Google Ads and LinkedIn Ads for niche B2B audiences with long decision cycles, and we track every euro all the way to the enquiry.

Get a free ad audit

We review your current campaigns and tell you what we’d keep, fix and stop.

Where we run B2B ads.

We choose the platform based on where your buyers spend their time, not on what’s trending.

Google Ads

Search campaigns for people who are actively looking for what you sell.

LinkedIn Ads

Reach engineering, purchasing, R&D and management by job title, company and sector.

Meta Ads

Used selectively, for example for recruitment or employer branding.

How we work.

Most of the work happens before the first euro is spent.

01

Audience first

We agree on the roles and companies you want to reach, and who to leave out.
  • Seniority and job function
  • Target account lists
  • Sector and company size

02

An offer worth the click

Something useful for where the buyer is in their decision, not only a ‘book a demo’ button.
  • Checklists and guides
  • Demos and case studies
  • LinkedIn lead gen forms

03

Landing pages and tracking

Set up before we spend anything, so we can see what actually turns into a lead.
  • Landing pages with one goal
  • GA4 conversions
  • CRM connection and lead quality checks

04

Optimise weekly, report monthly

Budget moves to what works. Once a month you see what it delivered.
  • Weekly optimisation
  • Cost per lead and per opportunity
  • Clear next steps

Results from recent ad campaigns.

–31%
Cost per qualified sales lead for a procurement SaaS company
+46%
Lead-to-SQL conversion rate for the same client
–28%
Cost per lead for a managed security provider
+74%
Qualified web traffic for a B2B food tech company

B2B campaigns we run.

Lead generation

Contacts your sales team can actually follow up.
  • Demo and consultation requests
  • Content downloads
  • Webinar sign-ups
  • Meetings at trade events

Account-based campaigns

For when you know exactly which companies you want to win.
  • Target account lists
  • Role targeting
  • Tailored offers
  • Follow-up by your sales team

Retargeting

Staying in view during a long decision process.
  • Website visitors
  • People who watched your videos or content
  • Case study and guide offers
  • Messages matched to the sales stage

Questions about B2B advertising.

What budget do we need?

For LinkedIn, at least €1,500 a month in ad spend, ideally €2,500 to €3,000. Management starts at €950 a month on top of that. We confirm a realistic budget after the audit.

Do you create the ads too?

Yes: copy, design and landing pages. We’re also happy to work with your own designer.

How do you measure success?

By qualified leads, cost per lead and sales opportunities, which we agree on at the start. Clicks and impressions are only early signals.

Is your ad budget working hard enough?

Tell us which platforms you advertise on and roughly what you spend, and one of us will get back to you personally.

What happens next

  • We look at your current campaigns and tracking
  • You get a short audit: what to keep, fix and stop
  • If it makes sense, we propose a plan and a realistic budget