OUR STORY
A B2B marketing agency
built in Barcelona.
We help B2B companies that sell something complex, like food and ingredient technology, software or IT and connectivity, get found and chosen by the engineers, procurement teams and managers who research for months before they call.
Some companies hire an agency to “run ads”. Others want a partner who understands the business, challenges their thinking and builds a system that works. Lum Collective was built for the second kind.
How Lum Collective came to be.
No pitch deck, no grand plan. Just a walk, a friendship and a dinner where it all clicked.
A walk to the metro
Charlotte and Helen met at a networking event in Barcelona. The event wasn't very memorable. The walk to the metro afterwards was: they talked about marketing, business and life in the city, and didn't stop.
Two roads to Barcelona
Charlotte came from Amsterdam for a different rhythm of life, more sunshine and room to build something meaningful. Helen came from El Salvador for her master's and found a city full of energy and opportunity.
Friends first
One conversation turned into many. About life in Europe and Latin America, and about an industry that too often puts clicks before clarity. A friendship formed naturally.
The dinner where Lum began
A couple of years later, over a casual dinner, the idea for Lum appeared. It simply felt obvious: Charlotte's SEO and digital growth expertise and Helen's sales, lifecycle and project leadership didn't compete. They clicked.
From duo to collective
Cristina, Pauline and Laura joined, with a network of 20+ senior specialists around us. Big-agency expertise, without the layers. And Leia keeps team morale high.
A B2B growth partner
We work with food tech, B2B SaaS and ICT companies, for clients in 6+ countries and in three languages. Every channel connected, every decision backed by data.
Your growth story?
We'd love to hear where your business is now and where you want it to go.
Let's talk →The problem we're solving.
Before Lum, we both kept seeing the same thing: marketing in silos. SEO, social and paid ads that never talk to each other. Lots of activity, no direction. And agencies happy to execute whatever was asked, even when it wasn’t what the client needed.
Strategy first
We don’t click a single button until we know why we’re clicking it.
The full journey
We look at the whole customer lifecycle, not just the top of the funnel.
Radical honesty
If the data shows a better path, we’ll tell you. Even when it’s not the easy answer.
In the founders' own words.
“
I love showing clients what could exist for them.
Charlotte focuses on the big picture and the untapped potential of a brand.
Charlotte Dominguez
Co-founder & SEO specialist
“
Marketing is often misunderstood as just advertising. In reality, it’s strategy, planning, setting KPIs and making ideas actually work.
Helen turns that vision into a plan you can measure.
Helen Cocar
Co-founder & project manager
A different kind of partner.
Shared goals
When you work with us, your goals become ours. We take responsibility for getting there.
A senior collective
Charlotte and Helen work with a handpicked group of senior specialists. Flexible and specialised, without the complexity of a traditional agency.
Human growth
We're not a faceless agency. We love the sun, the sea and Barcelona's culture, and we believe business should be both strategic and human.
Data-driven decisions
Every strategy is backed by research and real performance data, and we keep the same standards whatever the size of the project.
Meet the team.
Strategists, specialists and creators who love helping B2B brands grow.
Helen Cocar
Co-founder & project manager
Turns ideas into structured projects and keeps every collaboration moving smoothly.
Charlotte Dominguez
Co-founder & SEO specialist
Helps brands grow through clear strategy, search visibility and content that attracts the right audience.
Cristina López
Digital marketing specialist
Designs thoughtful digital experiences that make brands feel clear, modern and memorable.
Pauline Pasquier
Strategic partnerships & affiliate marketing
Helps brands grow through the right collaborations, alliances and distribution channels.
Laura Briganti
SEO & content writer
Writes SEO-driven content that helps brands get discovered, understood and trusted online.
Leia Cocar
Cuddle advisor
Provides daily morale boosts and makes sure nobody forgets to take a cuddle break. 🐾
Want to be part of our next chapter?
Tell us where your marketing is now and where you want it to go. One of us will get back to you personally.