Privacy Policy
Your data is yours. We treat it with care, use it responsibly, and never sell it. We only use your information to communicate with you or improve what we do. No noise, no nonsense, and full transparency whenever you need it.
1. Who we are
Lum Collective is a digital marketing agency based in Spain, focused on helping companies grow through strategy, content, and digital marketing.
Website: https://lum-collective.com
Contact: info@lum-collective.com
We respect your data the same way we expect others to respect ours. No spam, no selling data, and no unnecessary collection.
2. What data we collect
When you interact with our website, we may collect personal data such as your name, email address, phone number, company name, and any information you choose to share through contact forms or direct communication. In addition, we automatically collect certain technical data to ensure the website works properly and to understand how visitors use it. This may include your IP address, browser type, device information, and general usage data through analytics tools.
3. How we collect your data
We collect data when you actively share it with us, for example by filling in a contact form or sending us an email. We also collect limited data automatically through cookies and similar technologies when you browse our website.
4. Why we use your data
We use your data to communicate with you and to improve our services. This includes responding to inquiries, providing information about our services, and improving the performance and usability of our website. In some cases, we may also use your data for:
- Sending relevant updates or marketing communication (only if you opt in)
- Analysing website performance and visitor behaviour
- Preventing spam and ensuring website security
5. Legal basis for processing
Under GDPR, we process personal data based on one of the following legal grounds:
- Your consent, when you voluntarily submit your data
- Our legitimate interest in improving our services and website
- Contractual necessity when working together as client and partner
- Legal obligations, when applicable
6. Cookies
Our website uses cookies to provide a better browsing experience and to understand how visitors interact with our content. We use a cookie banner provided by Complianz, which allows you to manage your preferences and choose which cookies you accept. Cookies may include:
- Functional cookies required for the website to work properly
Analytics cookies to measure performance and usage - Marketing cookies, if applicable
You can change your preferences at any time through the cookie settings or your browser.
7. Third-party services
To operate our website and services, we work with trusted third-party providers. These may include analytics tools, hosting providers, CRM systems, and email platforms. These parties only process your data on our behalf and are required to comply with applicable data protection regulations.
8. Embedded content
Some pages on this website may include embedded content such as videos or images. This content behaves as if you visited the external platform directly, meaning those websites may collect data about you, use cookies, and track your interaction.
9. Data sharing
We do not sell your personal data to third parties. We only share data when necessary, for example with service providers that support our operations or when we are legally required to do so.
10. Data retention
We do not keep your data longer than necessary. In general:
- Contact requests are stored for up to 24 months
- Client data is retained for the duration of the collaboration and any legal requirements
- Analytics data is stored according to the settings of the tools we use
11. Your rights
You have full control over your personal data. You can request access, correction, or deletion of your data at any time. You also have the right to restrict or object to how your data is used, and to request a copy of your data.
To exercise any of these rights, contact us at: info@lum-collective.com
If you believe your data is not handled correctly, you have the right to file a complaint with the Spanish Data Protection Authority (AEPD).
12. Data security
We take appropriate measures to protect your data against unauthorized access, loss, or misuse. While no system is completely secure, we continuously improve our processes and tools to safeguard your information.
13. International data transfers
Some of the tools we use may process data outside the European Economic Area. When this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
14. Comments
If comments are enabled on the website, we collect the data shown in the comment form, along with the visitor’s IP address and browser information to help detect spam. Comments may be checked through automated spam detection services.
15. Media
If you upload images to the website, we recommend removing any embedded location data (EXIF GPS), as this information can be extracted by others.
16. Updates to this policy
We may update this Privacy Policy when necessary to reflect changes in our services or legal requirements. The most recent version will always be available on this page.