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Marketing insights for B2B companies that want to grow.
Practical articles on SEO, content, LinkedIn and AI search, written for B2B companies with long sales cycles and more than one person signing off.
Latest
SEO
How AI tools pick their sources, and the practical steps that make a B2B company easier to find and recommend in ChatGPT, Perplexity and Google AI answers.
- Lot
- 7 min read
SEO
Why consumer food SEO advice does not work for B2B equipment suppliers, and what does: problem-led pages, application content and expert knowledge.
- Lot
- 5 min read
Strategy
Who is involved in a technical B2B purchase, where each person looks before contacting a supplier, and what they need to find.
- Lot
- 5 min read
Lead Generation, Trade Shows
How to follow up on trade show leads: what to plan before the show, how to qualify at the stand, what to send in the first 48 hours, and three email templates.
- Lot
- 8 min read
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