BLOG

Articles about Strategy.

B2B marketing strategy: how buyers research suppliers, trade shows, planning and growth.

Manufacturing marketing plan: a one-page plan with checked items next to a growing pipeline chart
Strategy

How to write a manufacturing marketing plan (with a one-page template)

How I’d write a manufacturing marketing plan that people actually use: eight parts, a quarterly rhythm, a monthly check and a one-page template to copy.
Export content marketing for B2B manufacturers: one company reaching several international markets
International, Strategy

Export content marketing checklist for B2B manufacturers

The export content marketing checklist I’d use as a B2B manufacturer before going abroad: markets, keywords per language, hreflang, distributors, trade shows and reporting.
Industrial marketing strategy in eight steps, shown as a path of numbered stages
Strategy

Industrial marketing strategy: how to market industrial products in 8 steps

A practical, 8-step marketing strategy for industrial products: segments, buying committees, positioning, channels, content, sales alignment and measuring pipeline.
Technical drawings and spec sheets an engineer compares when choosing a supplier
Strategy

How engineers and procurement teams research suppliers online

Who is involved in a technical B2B purchase, where each person looks before contacting a supplier, and what they need to find.

Rather have us do it for you?

Every article comes from work we do for clients. Tell us where your business is now, and one of us will get back to you personally.