B2B MARKETING FOR FOOD TECH

You build the technology the food industry runs on. Does your marketing show that?

Your buyers are engineers, plant managers and procurement teams, and they read the spec sheet before anything else. Whether you sell processing lines, packaging, automation, food safety or agtech, we run SEO, content and paid campaigns that speak their language.
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Met us at Alimentaria? Let’s pick up where we left off.
B2B marketing for food tech companies

NOT JUST TALK

31

trade media articles and mentions for a food-processing technology company

17

priority keywords moved into Google’s top 10 for a food tech company

–27%

cost per engaged visitor from LinkedIn campaigns for a B2B food tech company

What we do
for food tech companies.

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SEO

Get found when an engineer or plant manager searches for the exact spec, standard, or solution you sell.

More about SEO
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CONTENT

Case studies, spec sheets and technical content that earn the trust of buyers who do their homework.

More about content
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PAID & SOCIAL

LinkedIn and Google campaigns aimed at procurement, engineering and R&D teams.

More about ads
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STRATEGY

A plan built for a 6 to 18-month sales cycle with several people involved in the decision.

More about strategy

How we grow your pipeline.

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Understand

We learn your product, your buyers and where they look before a decision: trade press, industry shows, spec databases and LinkedIn.

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Focus

We build a plan around what moves a food tech deal forward, from the first spec download to the plant trial.

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Grow

We do the work, keep you in the loop, and adjust as your pipeline shows what's working across markets and trade show seasons.

Why food tech companies
work with us.

We know the industry, the buyers and the trade show calendar. You don’t have to explain what you sell.

Built for complex sales​

Built for complex sales

Nobody buys a packaging line on impulse. Deals involve engineering, operations and finance, so we make sure each of them finds what they need. More on this in our guide to marketing for manufacturing companies.
Technical buyers, technical content​

Technical buyers, technical content

Engineers and procurement teams don’t respond to hype. We write for people who read the spec sheet first.

Trade show leads that go somewhere​

Trade show leads that go somewhere

A stack of scanned badges isn’t a pipeline yet. We set up the follow-up that turns those contacts into calls.

Results from
food tech projects.

Food tech

+68%

organic visibility
SEO content based on expert interviews, plus clearer landing pages, for a European food technology company. Over nine months, complex technical topics became easier to find and understand for a wider commercial audience.
View case study
FOOD TECH

+74%

qualified website traffic

Targeted LinkedIn campaigns for a B2B food tech company, reaching R&D and product teams at food manufacturers. Over six months, niche expertise turned into qualified website traffic and new sales conversations.

View case study
INDUSTRIAL TECH

+52%

branded search
Online PR and buying-cycle content for a European food processing technology company: trade media coverage, their engineers as visible experts and content for every stage of the decision. After ten months, buyers recognised the name.
View case study

Let's talk.

Tell us what you’re working on. One of us will read it and get back to you personally.
Helen, Lum Collective
Good marketing grows here