LINKEDIN & SOCIAL
Be visible on LinkedIn to the people who sign off.
In B2B, LinkedIn is usually the one social channel that brings in business. We help you share posts your buyers find useful, get your team’s own profiles working, and run LinkedIn Ads aimed at specific job titles and companies.
+74% qualified traffic–27% cost per engaged visitor3.2× visits to application pages
Where we focus.
We’d rather do one channel properly than spread ourselves over five.
Main channel
LinkedIn first
This is where engineers, buyers, managers and founders spend their professional time. For most of our clients it’s the only social channel that brings in leads.
When it fits
Other channels, when they earn it
We only add YouTube, Instagram or other channels when your buyers, or the people you want to hire, actually spend time there. Product videos and employer branding are typical examples.
What we do on LinkedIn.
Company page content
Posts built on short interviews with your in-house experts.
- Content planning and a monthly calendar
- Carousels and short video
- Posts that answer real buyer questions
Founder and employee profiles
Buyers tend to follow people more than logos, so we help your founders and team build a profile worth following.
- Profile optimisation
- Ghostwritten posts in each person's voice
- A posting rhythm that fits their week
- Comment strategy
Community and engagement
Joining the conversations your buyers are already having.
- Comment and message management
- Engaging with target accounts
- Mention monitoring
- Reporting on what gets a response
LinkedIn Ads
Campaigns aimed at job titles and accounts, measured all the way to the lead.
- Job-title and account targeting
- Lead gen forms
- Retargeting
- Cost-per-lead tracking
CASE STUDY
Reaching the right people in a very specific market.
Six months of targeted LinkedIn campaigns aimed at R&D and product development teams at food manufacturers across Europe. A small, hard-to-reach audience, and every euro had to count.
Questions about LinkedIn marketing.
Do you only do LinkedIn?
For most B2B companies, yes. We add Instagram or YouTube when your buyers or future hires are there, for example for employer branding or product video.
Do you write posts for our founders?
Yes. We interview them, write in their voice, and they approve every post before it goes out.
How often should we post?
Two or three good posts a week beat daily posts with nothing to say. We agree on a rhythm your team can keep up.
Who do you want to reach on LinkedIn?
Tell us about your buyers and what you’ve tried so far, and one of us will get back to you personally.